Introducing Wow The Floor
For more than 40 years, Coleman Photography has helped organizations tell their stories through exceptional event photography. From corporate conferences and trade shows to leadership summits, awards programs, and brand activations, we've documented the moments that bring people together.
Over the years, we've learned something important: the most successful events don't just capture attention—they create participation.
That's why we created Wow The Floor.
Wow The Floor is the next evolution of event engagement, combining our decades of experience in live events, photography, guest interaction, and visual storytelling with the latest advances in artificial intelligence.
Instead of simply taking a photograph, attendees become part of the experience.
Guests can see themselves transformed into athletes, heroes, industry leaders, historical figures, innovators, brand ambassadors, and countless other creative concepts—all customized to support an organization's message, theme, or brand.
The result is more than a photo.
It's a conversation starter.
It's a crowd builder.
It's a social sharing opportunity.
And for exhibitors and event organizers, it's a powerful way to increase attendee engagement, attract visitors, and create memorable experiences that continue long after the event ends.
Built on Decades of Event Experience
Unlike companies entering the event industry from the technology side, Wow The Floor was built by event professionals who understand the realities of live events.
We understand:

• Attendee flow

• Guest experience

• Corporate branding

• Trade show engagement

• Event logistics

• On-site execution

• High-volume production environments

Because we've been successfully delivering event photography services for decades.
The technology may be new, but the commitment to exceptional client service remains exactly the same.
The Best of Both Worlds
Coleman Photography continues to provide professional event photography, conference coverage, executive portraits, awards photography, and visual storytelling services.
Wow The Floor expands those capabilities by offering AI-powered image experiences, interactive brand activations, and attendee engagement solutions designed to help organizations create unforgettable event moments.
Together, they provide a complete solution for capturing attention, creating engagement, and delivering lasting value for clients and attendees alike.
Learn More
To explore our AI-powered event experiences and see examples of recent activations, visit:
WowTheFloor.ai
Creating unforgettable moments. Capturing attention. Building engagement. That's what we've always done. Now we're simply doing it in a whole new way.